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How To Create Awesome Online Videos to Promote Your Dance Studio Through Social Media

kinerenterprisesinc | Jul 24, 2010 | there are 0 comments 0
Social Media Icons

Social Media Icons

Day 62 in our 90-Day Social Media Success Challenge for Dance Studios...

A friend of mine, who I met through the wonderful world of social media, asked me the other day, "how do you create all of those great YouTube videos?" She wants to begin integrating video marketing into her company's social media marketing campaign, and she's interested in a step-by-step plan for how to create great online videos. So, I decided to write about it, in order to help her, and all of you as well.

If you read this blog regularly, you already know that I am a strong believer in the power of online videos to connect with your customers, make your brand (dance studio) more personal and tangible, and create a powerful online presence. I even suggested 5 ways that you can use videos to promote your dance studio through social media, in a previous blog post, and in a video (http://youtube.com/dancestudiosuccess).

But for today, I will give you the 5 essentials to creating great online videos.

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tags Ballet, Jazz, Hip Hop, Tap, Modern, Broadway, Ballroom, Teacher, Enthusiast, Parent, Retailer, Studio, Competitions & Conventions, Performance, Summer Study, Apple iTunes, Dance Teacher Staffing, Dance Video, Facebook, HD camera, Kiner Dance Studio Success, Kiner Enterprises Inc., Social Media for Dance, Social Media for Dance Studios, Video Pad Video Editor, Video editing software, Youtube, dance class video, dance studio marketing, dance studio video, how to promote a dance studio, imovie, ipod, marketing strategies for dance studios, online video marketing, social media videos, social media videos for dance studios, video marketing for dance studios, windows movie maker (all tags)

A Virginia Dance Studio's Social Media Success Story!

kinerenterprisesinc | Jul 23, 2010 | there are 0 comments 0
O.D.P.A.S. Senior Elite 2 team with Joe Lanteri at New York City Dance Alliance

O.D.P.A.S. Senior Elite 2 team with Joe Lanteri at New York City Dance Alliance

Today is Day 60 in our 90-day Social Media Success Challenge for Dance Studios, and the 5th installment in our "My Dance Studio's Social Media Success Story Challenge". To see some of the previous success stories, click here, http://kinerenterprisesincblog.com/category/90-day-social-media-success-challenge-for-dance-studioscompanies/my-dance-studios-real-life-social-media-success-story/.

Today's post features a wonderful, growing dance studio in Waynesboro, Virginia, called Old Dominion Performance Arts Studio. Old Dominion Performance Arts Studio is a non-profit organization with the purpose of enriching their community and citizens through the education and training of performance arts. I met the Dance Division Director, Dulcey Fuqua on Facebook, and I've learned some wonderful things about Old Dominion P.A.S. eversince.

Check out their social media success story!

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tags Ballet, Jazz, Hip Hop, Tap, Modern, Broadway, Ballroom, Teacher, Enthusiast, Parent, Retailer, Studio, Competitions & Conventions, Performance, Summer Study, Facebook, Old Dominion Performance Arts Studio, how to promote a dance studio, marketing strategies for dance studios, social media for dance, social media for dance studios (all tags)

Peridance Faculty Showcase Summer 2010

Peridance Capezio Center | Jul 23, 2010 | there are 0 comments 0

You see extracts from their choreography in class...
Now you have the opportunity to see more!

Enjoy a Saturday night witnessing work from the emerging and established choreographers that make up Peridance's Faculty. With styles ranging from Hip-Hop to Ballet, the program offers something for everybody.

Learn More

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tags Ballet, Jazz, Hip Hop, Tap, Modern, Broadway, Ballroom, Teacher, Studio, Performance (all tags)

Social Media for Dance Studios - Protecting Your Facebook Privacy

kinerenterprisesinc | Jul 21, 2010 | there are 0 comments 0
Social Media Icons

Social Media Icons

Day #59 in our 90-Day Social Media Success Challenge for Dance Studios...

Facebook privacy has been the topic of conversation for many people over the past 3-6 months, and it's definitely something that you should be aware of to ensure that only certain information, that you choose, is being shared online through Facebook.

The other day, a friend of mine from college sent me a message that said,

"Hi Ashani,

It appears like you are really fb savvy. Do you know how to set the setting to change who can see when you post on fb. I don't necessarily want to notify everyone every-time I post. Thanks!"

JW

This prompted me to send her a reply message teaching her how to set up lists on Facebook. Creating lists is one of the methods you can use to protect your privacy, and only share updates with certain people on Facebook. For my thoughts on why you should have a separate Facebook profile page and fan page for your dance studio, and to learn more about protecting your privacy, please read my previous article, "Social Media for Dance Studios - Using Facebook Wisely". You can go to my profile page here on dance.com to view it.

Here's how to create lists on your Facebook profile page:

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tags Ballet, Jazz, Hip Hop, Tap, Modern, Broadway, Ballroom, Teacher, Enthusiast, Parent, Retailer, Studio, Competitions & Conventions, Performance, Summer Study, Facebook Privacy, Protecting Your Facebook Privacy, how to promote a dance studios, marketing strategies for dance studios, social media for dance, social media for dance studios, social media marketing strategies for dance studios (all tags)

The Social Media Marketing Savior for Dance Studios (From the Video Evangelist)

kinerenterprisesinc | Jul 19, 2010 | there are 0 comments 0
Social Media Icons

Social Media Icons

If social media marketing was a church, and I was a preacher, I think I'd be called the video evangelist, because I preach about the significance, effectiveness, and impact of videos all the time. And since I'm a "video evangelist", it's my job to get you to embrace my beliefs. If you don't know a thing about video editing, and don't have the time, energy, or desire to learn about it, then this is a place where you're going to need to spend some of your dance studio's marketing budget. This is crucial!

Here are some new ideas for using video to promote your dance studio. I hope that I will make you a believer.

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tags Ballet, Jazz, Hip Hop, Tap, Modern, Broadway, Ballroom, Teacher, Enthusiast, Parent, Retailer, Studio, Competitions & Conventions, Performance, Summer Study, Kiner Dance Studio Success, Kiner Enterprises Inc., how to promote a dance studio, marketing strategies for dance studios, social media for dance, social media for dance studios, social media marketing for dance studios (all tags)

SYTYCD Costume Critique

Satin Stitches | Jul 16, 2010 | there are 0 comments 0
This week's lineup of talented dancers with FASHIONISTA Cat!

This week's lineup of talented dancers with FASHIONISTA Cat!

Yes, yes, I have been taking a few weeks off from blogging, enjoying the summer in the evenings and weekends. But some of my COSTUME CRITIQUE fans have missed me, and my ruminations. So here I am, glued to my telly, enjoying Cat Deeley and her loverly accent. Yes, I wrote this during-right after the show, but did not have the time to edit and post until now.

Watching past shows and past seasons, I could always count on fun fashion styles from Cat, and cheeky British accents from Cat and Nigel. I was not disappointed tonight!

Costuming for the dance contestants, however, had some bright spots and some very dull spots.  Contrary to the opinion in the recent blog titled Costumes-They Can Make or Break You-costumes DO matter. The blogger suggests that costumes are annoying, where I believe they CAN make or break your performance.

Especially for those of us who are looking to be entertained, and may or may not be able to spot all the nuances in a great versus super-great dance performance. I do understand that if you are passionate about your craft and art of dancing and choreography, you may feel that costumes are not important-the pure dance moves are what should be important.  

BUT remember that SYTYCD and other television reality shows have millions of viewers, and a good share of them are looking to be entertained, as are MOST audience members. So, bring on the costuming!

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tags Jazz, Hip Hop, Tap, Modern, Broadway, Ballroom, Teacher, Enthusiast, Parent, Studio, Costume Design, Costumes, Reality TV, So You Think You Can Dance (all tags)

Social Media for Dance Studios - The Best of Twitter Series Part 5

kinerenterprisesinc | Jul 16, 2010 | there are 0 comments 0
Twitter Icons

Twitter Icons

This is Day #54 in our 90-Day Social Media Success Challenge for Dance Studios, it's Friday, and time for my favorite post of the week, The Best of Twitter Series!

In this weekly series, to celebrate Follow Friday on Twitter, I recommend some great Tweeps for you to follow on Twitter. For more of my recommendations visit, http://kinerenterprisesincblog.com.

Here are my recommendations for this week:

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tags Ballet, Jazz, Hip Hop, Tap, Modern, Broadway, Ballroom, Teacher, Enthusiast, Parent, Retailer, Studio, Competitions & Conventions, Performance, Summer Study, Kiner Enterprises Inc., best of twitter series, how to promote your dance studio, marketing strategies for dance studios, social media for dance, social media for dance studios, twitter for dancers (all tags)

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