American Ballet Theatre Introduces their Anthony Tudor Site
The arts have always sought to reach the people, and touch their audiences. Even more recently they have ventured to reach a little farther, and touch a broader audience. The art world has embraced the times and evolved with the technology, becoming a hybrid of beauty and machine, extending itself to a public in love with the speedy and accessible.
The New York City Ballet premiered its channel on You Tube. Last night, The Metropolitan Opera's opening-night gala was simulcast on the jumbo screens in Times Square, where some could sit and those in a hustle could just stop and look up. Now, American Ballet Theatre has launched its new microsite in honor of choreographer Anthony Tudor and his works to be performed in their fall season.
Up and running as of September 19th, the site delves into his life and the creative background of the ballets. With photographs of performances, music clips, and quotes from celebrated dancers like Agnes de Mille, Sallie Wilson, and Amanda McKerrow, the site will provide an interactive atmosphere for their audiences to explore the ABT season.
The Tudor microsite is organized into three sections, each highlighting a different part of his life, and the ballets he created. "Tudor's Early Days in London", with Jardin aux Lilas, and Judgment of Paris; "Coming to America: The Early Years at American Ballet Theatre", Pillar of Fire, and Romeo and Juliet; and "Coming Home: Tudor Returns to ABT", The Leaves Are Fading, and Continuo.
Now it seems that everything is done online and through email, and often the personal touch can be muffled, but the arts have used these websites as an opportunity for their audience to connect with the artists and works. By exploring the history involved, excitement can be peaked and the experience of going to the ballet can be more dynamic for those less familiar with dance. In a perfect world, television clips of Anthony Tudor, links to performances of some of his ballets, and some insight into his methods of choreography and inspiration, may provide the most well informed audience that theaters have seen in a while.
The site has the razzle-dazzle, it's colorful, simple to navigate, and has plenty of information. As the art world moves itself into the next frontier, a new generation of ballet-goers can be reached, and perhaps, an even larger one than seen in the past.
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