When I interviewed with Joe Cote, the publisher of Dancer Magazine, we sat for about an hour and a half while he handed me dance magazine after dance magazine, asking me what I thought about each one. I gave him my honest (and often harsh) opinion about the design of each one. He showed me Dancer Magazine last. "We are looking for someone to redesign the entire magazine," he told me, "you can change anything you want, except the logo."


Needless to say, my honest opinions and insight got me the job.


My inspiration for the redesign comes from many sources as well as my own background and training (I grew up dancing, but quit in high school to pursue art, and ended up graduating from Parsons School of Design). Of course I would be remiss if I did not mention my design idol, Paula Scher, who has created a myriad of work related to dance, namely, the original posters for Bring in da Noise, Bring in da Funk, identity and posters for Ballet Tech and more recently, the redesign for the New York City Ballet. Overall, I really wanted to create the best, most inspirational dance magazine around. Dancer really has an interesting perspective in that we cover every kind of dance from the perspective of the teacher; each month is a new opportunity to tell a story about a different kind of movement. The new look for Dancer is modern, clean, with a slight edge to it. I really hope that you all enjoy the July issue as much as I did creating it. This is only the beginning!


All my best,

Lizzie

Ballet, Jazz, Hip Hop, Tap, Modern, Broadway, Ballroom, Teacher, Enthusiast, Parent, Retailer, Studio, Competitions & Conventions, Performance, Summer Study, Design (all tags)

Full discussion: http://blog.danceruniverse.com/blog/story/2008/6/20/131515/543