Innovative Dance Marketing

Cedar Lake Contemporary Ballet, an NYC-based company, has been sending me newsletters and performance notices since I first found found out about them a couple years back. In the last few installments, however, the company has stepped up its efforts with its innovative and interactive marketing techniques.

Teachers, studio owners, competition directors, and artist directors take note: Technological advances in dance not only catch the attention of the media, but also make dance a much more relatable medium. As dance makers struggle to find ways to reach out to wider audiences, they may find comfort in the new accessibility of the digital dance realm.