Britney's New Video "Womanizer"
Photo taken from Britney.com
The video for "Womanizer" premiered on 20/20 on Friday night. The director's cut of the video is after the jump.
After the jump you will also hear my feedback.
Here is the new video:
It was directed by Joseph Khan. It has his usual high tech glossy feel to the production of the video. He worked with Britney on "Stronger" and "Toxic". He also worked with Black Eyed Peas, Gwen Stefani, Janet Jackson, The Pussycat Dolls, etc. His work tends to be more visually enforced than actually telling a story to the song. His story usually entails the singer going on a journey.
I won't lie and say that I wasn't looking forward to this video. I also won't lie and say that I am not disappointed. As soon as I heard that Joseph Khan was involved I knew that it was going to have that high gloss look with zero substance. I am not saying that a video needs to solve world peace but seriously folks...... it's soooooo been done. There is one cool special effect in this video. I thought the clothes bit was fun to watch. I did think though that the effect vaguely reminded me of Madonna's "Frozen" video. Remember when Madonna burst into a bunch of crows? Yeah, basically the same effect with a different variable.
Why is this video premiering on 20/20. This isn't the first time Britney has done this. I just don't get it. Is this the demographic she is trying to impress?
Britney has been known for her dancing in her act. I don't see any progression from where she was as a dancer to where she is now. Madonna and Janet are old now. They can't keep up with the trends but back in the day Madonna and Janet were pushing the boundaries. Britney might have had a couple of Federline minis but there is no excuse for the complete lack of imagination with this choreography. I was waiting for the big dance break or even the big dance section. That part in the office was just sad and lame. It's a sad day when The Pussycat Dolls, even with their awful choreography, outshine Britney.
Remember when this clip was leaked?
Why is she rehearsing "the best of" her career's choreography? Go forward. Don't look back. People keep calling this next stage in her career a "comeback". If we wanted a Britney Spears comeback we would have had to ignore her. Speak her name and everyone has an opinion. That doesn't sound like she went anywhere. And THAT is exactly the point of this blog. She didn't go anywhere. She didn't "wow" us. She did that same old thing.
Blog ya later,
Matthew
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