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Dance writing limited

In my experience, there is an assumption in the media that the general public doesn't quite understand the world of professional, concert dance. While movies such as Center Stage and Save the Last Dance, and TV shows such as Dancing with the Stars and So You Think You Can Dance rake in big bucks, the media turns a blind eye to the country's interest in dance. The problem is, dance critics often write reviews strictly for dancers. I would be highly interested to see someone write an article that captures the spirit of the dancer/company being featured without alienating general public with words like "jete" and "arabesque."